The Hottest Marketing Trend for 2020
P E R S O N A L I Z A T I O N
Personalization is the new segmentation: micro-marketing to individual consumers.
Translation: anytime you can use a customer's name, use it. People want to feel appreciated and important to their consumer relationship with you.
There are so many ways to personalize the consumer experience with you. No matter the industry that you're in, we're all selling something. Instead of looking for how to make a quick buck, take a little extra time to get to know your clients. Learn their likes, dislikes.
Follow up with your clients, to ensure that they had a pleasant experience working with you. Send follow-up gifts, and capture those moments with the ease of your phone camera! Sharing those client moments with your followers is another easy and perfect way to help personalize your social media. People will want to participate when they see others having a great experience with you.
Going into 2020, remember that the consumer is all about feelings. Everyone wants an "experience" when they interact with you. Be sure to take those extra moments to connect with your clients. A little goes a long way, and I promise the feedback will be worth it!
Happy New Year!
Questions? Feel free to contact me.